9 free image utilities — compress, resize, crop, and convert between PNG, JPG, WebP, HEIC, and SVG. All run in your browser.
Reduce image file size while maintaining visual quality.
Drop images here or click to upload
Supports JPG, PNG, WebP, GIF • Multiple files allowed
Image compression reduces file size by discarding data that the human eye is unlikely to notice. Lossy compression (used in JPEG) permanently removes fine detail and color variance in exchange for dramatically smaller files. Lossless compression (used in PNG and WebP lossless mode) reorganizes and encodes the data more efficiently without discarding any information — the decompressed image is pixel-identical to the original.
For most web use cases, a JPEG or WebP image compressed to 75–85% quality looks nearly identical to the original at a fraction of the file size. The browser runs this compression using the Canvas API, which is why no data is ever sent to a server.
| Use case | Recommended quality | Notes |
|---|---|---|
| Blog / article hero image | 75–85% | Visible on desktop at full width; balance quality and load speed |
| Product photos (e-commerce) | 80–90% | Fine detail matters for conversions; keep quality higher |
| Social media uploads | 70–80% | Platforms re-compress anyway; compress before upload to control output |
| Email attachments | 60–75% | Smaller is better; email clients have strict size limits |
| Thumbnail / avatar | 65–75% | Small display size means compression artifacts are invisible |
| Print / archival | 95–100% | Use lossless PNG or maximum JPEG quality for print-quality files |
Largest Contentful Paint (LCP) — the time until the main content is visible — is directly impacted by image file size. Google's Core Web Vitals guidelines recommend LCP under 2.5 seconds. Uncompressed hero images are one of the most common causes of poor LCP scores.
Common questions about Image Tools